In this episode, I chat with Banjo Harris Plane, the co-founder of cheerful and down-to-earth wine subscription company, Good Pair Days (from episode #2) about how their renaming and brand voice development has helped establish their brand as industry leaders.
Can a name and a voice really impact a business's trajectory? Can the words you use and how you use them truly cut through the noise? And how do you create a distinctly memorable voice as an emerging startup? Banjo Harris Plan of Good Pair Days takes us through the lot!
Score a free $23 bottle of wine from Good Pair Days here
Check out Good Pair Days here
Connect with Good Pair Days on Instagram here
A huge thank you to our random acts of compliments guest, Mandy from On the Net. Do you know a business who deserves a complement? Email it to me at hello@readcitywriting.com with what you think they're doing exceptionally well!
Did you like this episode? It'd really make my day shine brightly if you left a rating and review. And connect with me on Instagram. While you're at it, take the Brand Personality Playlist Quiz!
Readcity Radio's music is made up of a mix from:
UPBEAT FOREVER
Music from https://filmmusic.io
"Upbeat Forever" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
I CAN FEEL IT COMING
Music from https://filmmusic.io
"I Can Feel it Coming" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
HAPPY BEE
Music from https://filmmusic.io
"Happy Bee" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
PILOT ERROR
Music from https://filmmusic.io
"Pilot Error" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
SINCERELY
Music from https://filmmusic.io
"Sincerely" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
HAPPY ALLEY
Music from https://filmmusic.io
"Happy Alley" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
MELLOW ROCK
Music from https://filmmusic.io
"Melo Rock 8" by Sascha Ende (https://www.sascha-ende.de)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
Music from https://filmmusic.io
"Melo Rock 2" by Sascha Ende (https://www.sascha-ende.de)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
SIMPLE JOY
Music from https://filmmusic.io
"Simple Joy" by Alexander Nakarada (https://www.serpentsoundstudios.com/)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
Music from https://filmmusic.io
"Climb" by Alexander Nakarada (https://www.serpentsoundstudios.com/)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
CLIMB
Music from https://filmmusic.io
"Climb" by Alexander Nakarada (https://www.serpentsoundstudios.com/)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
Grand Canyon
Music from https://filmmusic.io
"Grand Canyon " by Claus Appel ()
License: CC BY (http://creativecommons.org/licenses/by/4.0/)