Glenn Fisher is a successful UK copywriter, author, international speaker and host of the All Good Copy Podcast (pure hilarity). Here we explore questions like – what makes an idea 'good?' How do you know if your idea will work? And what does market research really look like? Plus we learn a cheeky new formula to use today which is pretty darn cool.
Glenn Fisher: The man. The myth. The legend.
A UK-based copywriter, author of The Art of Click (use code CLICK for 20% off – seriously, it's my fave copywriting book – do it ;)) international speaker and host of the All Good Copy Podcast (10/10 'hahas' from me). And just a really good bloke too.
Here we chat all things ideas. What makes a good one? How can you create one? And once you've let it out into the world, how can you tell if your good idea actually... worked?
Glenn lets us in on his CIA secret formula (super easy to use immediately). Then applies this to a disruptive ad by Uncommon for BrewDog.
Thank you Glenn for being on the show and thank YOU for listening!
And thank YOU for listening.
Happy ears? Leave a rating and review and it'll make my day. Nay! Week!
Wanna chat? Stalk me on Instagram @readcity, catch me at www.readcitywriting.com or send me your e-five at hello@readcitywriting.com
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UPBEAT FOREVER
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"Upbeat Forever" by Kevin MacLeod (https://incompetech.com)
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I CAN FEEL IT COMING
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"I Can Feel it Coming" by Kevin MacLeod (https://incompetech.com)
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HAPPY BEE
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"Happy Bee" by Kevin MacLeod (https://incompetech.com)
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PILOT ERROR
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"Pilot Error" by Kevin MacLeod (https://incompetech.com)
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SINCERELY
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"Sincerely" by Kevin MacLeod (https://incompetech.com)
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HAPPY ALLEY
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"Happy Alley" by Kevin MacLeod (https://incompetech.com)
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MELLOW ROCK
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"Melo Rock 2" by Sascha Ende (https://www.sascha-ende.de)
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SIMPLE JOY
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"Simple Joy" by Alexander Nakarada (https://www.serpentsoundstudios.com/)
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"Climb" by Alexander Nakarada (https://www.serpentsoundstudios.com/)
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CLIMB
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"Climb" by Alexander Nakarada (https://www.serpentsoundstudios.com/)
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Grand Canyon
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"Grand Canyon " by Claus Appel ()
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